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Marketing Course Listing
In as little as 16 months—or take longer
if you wish—–you can earn your degree and be ready
to start making money in Marketing.
You get everything you need to know with our easy-to-understand
instruction that takes you step by step through the basics of
marketing and business. Here is a preview of what you will learn:
General Education Courses (16 Credit Hours)
Applied Business Math (MH101 - 3
credit hours) — Gain a solid foundation of business math and basic statistics.
Apply these skills in real-world workplace scenerios.
Business Fundamentals (BS100 - 3
credit hours) — Explore the exciting
world of business with an overview of business.
Discover the basics of management, human
resources, marketing, finance, e-commerce and
entrepreneurship. Also analyze how technology
and globalization are changing the future of
business.
Success Strategies (GE102 - 1
credit hours) — Your first course
introduces you to U.S. Career Institute and the
world of distance learning. You’ll discover
proven strategies for success as an independent
learner. In addition, discover how to access the
many facets of U.S. Career Institute and meet the
faculty and staff.
Workplace Psychology (PY110 - 3
credit hours) — Discover the
intricacies of social psychology. You’ll learn
how personality traits, biology, health, stress and
psychological disorders affect human behavior
in the workplace.
Introduction to Management (BS120
- 3 credit hours) — Discover
the four principles of management: planning,
organizing, controlling and leading. Use your skills
to plan for success on a company, department and
personal level.
Marketing Principles (BS160 - 3
credit hours) — Learn to conduct customer and competitor analysis. Discover how
to attract target markets for product, pricing, distribution and
promotional decisions.
Core Classes (47 Credit Hours)
Business Communications (EN110 -
3 credit hours) — Develop
skills for effective written communication. You’ll learn
to produce clear, effective, audience specific documents.
Business Law and Ethics (BS200 -
3 credit hours) — Study laws that affect business operations. Learn how business
ethics and social responsibility shape the business environment.
Additionally, you’ll gain an overview of the U.S. legal
system.
Consumer Behavior (MK120 - 3
credit hours) — Investigate consumer behavior as you discover how products and
marketing shape people’s identities. Apply your skills to
real-world scenarios of consumer behavior, including psychological,
social, economic and political foundations in consumer activities.
Computer Applications
(CS100/101 - 3 credit hours) – Learn the fundamentals of computers, including hardware and software
concepts, as well as networking and Internet terminology. Apply the basics of Microsoft Word, PowerPoint and Excel.
The Economics of Business (BS140
- 4 credit hours) — This course introduces you to microeconomic and macroeconomic
theory. Learn how money and financial systems affect households,
businesses and governments. Apply the economic ideas of supply
and demand, elasticity, markets, interest and more to your life
and the business world.
Introduction to Accounting 1
(AC101 - 3 credit hours) — This
first accounting course walks through the accounting cycle from
journalizing to closing the books. Apply the basics of bookkeeping
and accounting theory.
Career Development Strategies
(GE200 - 2 credit hours) — Get
your career moving! Improve your interview techniques and create
a top-notch resume. This course will teach you everything you
need to land a great job and kick-start your career.
Marketing Principles (BS160 - 3
credit hours) — Learn to conduct customer and competitor analysis. Discover how
to attract target markets for product, pricing, distribution and
promotional decisions.
Marketing Research (MK260 - 3
credit hours) —Discover effective
marketing research processes—from gathering
information to investigating technological
aspects that provide for more effective
marketing decisions. Explore global marketing
research in detail and the ethical, social, political
and legal implications of research activities.
Analyze data, run statistical tests and draw
conclusions in order to effectively communicate
research results to decision makers. Design and
implement a marketing research project to fit the
needs of a global business.
Marketing Strategy (MK210 - 3
credit hours) — Discover strategies to build and sustain a competitive advantage
in the global market. Define an organization’s mission and
goals, framing organizational opportunities and product, marketing
and budgeting strategies. Learn brand management identification
and evaluate marketing programs via case analyses.
Merchandise Planning and Control
(MK240 - 3 credit hours) — Discover and analyze real-world merchandising,
planning and decision-making principles. Learn tactics for adjusting
to continually changing conditions in the retailing environment.
Discover strategies to effectively plan stock, evaluate competitive
markets and forecast needs and pricing.
Principles of Advertising
(MK160 - 3 credit hours)
— Discover fundamental advertising and promotional
principles. Study economic, social and cultural roles of advertising,
as well as explore the global and national effects of advertising.
Analyze advertising media, prepare advertising pieces and formulate
advertising campaigns.
Principles of Sales (MK200 - 3
credit hours) — Apply your marketing philosophy with communication concepts to
effectively prepare and present a sales message. Discover the
importance of the sales function to organizational success, and
examine the social, ethical and legal issues in selling. Apply
selling processes and techniques—from prospecting to follow-up
and evaluation.
Retail Management (MK220 -
3 credit hours) — Discover retail processes, strategies and management for success
in today’s fast-paced market. Learn to manage retail operations,
analyze location and markets, handle merchandising, promote products
and review the overall retail environment.
Strategic Internet Marketing
(MK280 - 3 credit hours) —Examine
various ways to promote banner ads, use
customer profiles and attract and maintain
e-customers. Leverage the Internet and other
electronic media such as e-mail advertising and
search engine placement. Track results with
online surveys. Discover tactics to close an
online sale, as well as explore global challenges
confronting internet marketing, information
technology and the ability to create a competitive
advantage via electronic commerce.
Technical Writing (EN220 - 3
credit hours) —
Apply techniques to communicate complicated concepts clearly and
succinctly. Practice the following skills using real-world scenarios:
organize and condense complex information, draft technical descriptions,
definitions, classifications and analyses. Prepare proposals,
reports and other documents targeted for different audiences.
Marketing Practicum (MK299 - 2
credit hours) — Step into a real-world scenario as a business management and marketing
specialist. You’ll have the opportunity to display your
many new talents.
 
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