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Marketing Course Listing

In as little as 16 months—or take longer if you wish—–you can earn your degree and be ready to start making money in Marketing.

 

You get everything you need to know with our easy-to-understand instruction that takes you step by step through the basics of marketing and business. Here is a preview of what you will learn:

 

General Education Courses (16 Credit Hours)

 

Applied Business Math (MH101 - 3 credit hours) — Gain a solid foundation of business math and basic statistics. Apply these skills in real-world workplace scenerios.

 

Business Fundamentals (BS100 - 3 credit hours) — Explore the exciting world of business with an overview of business. Discover the basics of management, human
resources, marketing, finance, e-commerce and entrepreneurship. Also analyze how technology and globalization are changing the future of business.

 

Success Strategies (GE102 - 1 credit hours) — Your first course introduces you to U.S. Career Institute and the world of distance learning. You’ll discover proven strategies for success as an independent learner. In addition, discover how to access the many facets of U.S. Career Institute and meet the faculty and staff.

 

Workplace Psychology (PY110 - 3 credit hours) — Discover the intricacies of social psychology. You’ll learn how personality traits, biology, health, stress and psychological disorders affect human behavior in the workplace.

Introduction to Management (BS120 - 3 credit hours) — Discover the four principles of management: planning, organizing, controlling and leading. Use your skills to plan for success on a company, department and personal level.

 

Marketing Principles (BS160 - 3 credit hours) — Learn to conduct customer and competitor analysis. Discover how to attract target markets for product, pricing, distribution and promotional decisions.

 

 

 

Core Classes (47 Credit Hours)

 

Business Communications (EN110 - 3 credit hours) — Develop skills for effective written communication. You’ll learn to produce clear, effective, audience specific documents.

Business Law and Ethics (BS200 - 3 credit hours) — Study laws that affect business operations. Learn how business ethics and social responsibility shape the business environment. Additionally, you’ll gain an overview of the U.S. legal system.

 

Consumer Behavior (MK120 - 3 credit hours) — Investigate consumer behavior as you discover how products and marketing shape people’s identities. Apply your skills to real-world scenarios of consumer behavior, including psychological, social, economic and political foundations in consumer activities.

 

Computer Applications (CS100/101 - 3 credit hours) – Learn the fundamentals of computers, including hardware and software concepts, as well as networking and Internet terminology. Apply the basics of Microsoft Word, PowerPoint and Excel.

 

The Economics of Business (BS140 - 4 credit hours) This course introduces you to microeconomic and macroeconomic theory. Learn how money and financial systems affect households, businesses and governments. Apply the economic ideas of supply and demand, elasticity, markets, interest and more to your life and the business world.

 

Introduction to Accounting 1 (AC101 - 3 credit hours) — This first accounting course walks through the accounting cycle from journalizing to closing the books. Apply the basics of bookkeeping and accounting theory.

 

Career Development Strategies (GE200 - 2 credit hours) — Get your career moving! Improve your interview techniques and create a top-notch resume. This course will teach you everything you need to land a great job and kick-start your career.

 

Marketing Principles (BS160 - 3 credit hours) — Learn to conduct customer and competitor analysis. Discover how to attract target markets for product, pricing, distribution and promotional decisions.

 

Marketing Research (MK260 - 3 credit hours) —Discover effective marketing research processes—from gathering information to investigating technological aspects that provide for more effective marketing decisions. Explore global marketing research in detail and the ethical, social, political and legal implications of research activities. Analyze data, run statistical tests and draw conclusions in order to effectively communicate research results to decision makers. Design and implement a marketing research project to fit the
needs of a global business.

 

Marketing Strategy (MK210 - 3 credit hours) — Discover strategies to build and sustain a competitive advantage in the global market. Define an organization’s mission and goals, framing organizational opportunities and product, marketing and budgeting strategies. Learn brand management identification and evaluate marketing programs via case analyses.

 

Merchandise Planning and Control (MK240 - 3 credit hours) — Discover and analyze real-world merchandising, planning and decision-making principles. Learn tactics for adjusting to continually changing conditions in the retailing environment. Discover strategies to effectively plan stock, evaluate competitive markets and forecast needs and pricing.

 

Principles of Advertising (MK160 - 3 credit hours) Discover fundamental advertising and promotional principles. Study economic, social and cultural roles of advertising, as well as explore the global and national effects of advertising. Analyze advertising media, prepare advertising pieces and formulate advertising campaigns.

 

Principles of Sales (MK200 - 3 credit hours) — Apply your marketing philosophy with communication concepts to effectively prepare and present a sales message. Discover the importance of the sales function to organizational success, and examine the social, ethical and legal issues in selling. Apply selling processes and techniques—from prospecting to follow-up and evaluation.

 

Retail Management  (MK220 - 3 credit hours) — Discover retail processes, strategies and management for success in today’s fast-paced market. Learn to manage retail operations, analyze location and markets, handle merchandising, promote products and review the overall retail environment.

 

Strategic Internet Marketing (MK280 - 3 credit hours) —Examine various ways to promote banner ads, use customer profiles and attract and maintain e-customers. Leverage the Internet and other electronic media such as e-mail advertising and search engine placement. Track results with online surveys. Discover tactics to close an online sale, as well as explore global challenges confronting internet marketing, information technology and the ability to create a competitive advantage via electronic commerce.

 

Technical Writing (EN220 - 3 credit hours) — Apply techniques to communicate complicated concepts clearly and succinctly. Practice the following skills using real-world scenarios: organize and condense complex information, draft technical descriptions, definitions, classifications and analyses. Prepare proposals, reports and other documents targeted for different audiences.


Marketing Practicum (MK299 - 2 credit hours) — Step into a real-world scenario as a business management and marketing specialist. You’ll have the opportunity to display your many new talents.

 

 

 

 

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