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E-Commerce Course Listing
In as little as 16 months—or take longer
if you wish—you can earn your degree and
be ready to start making money in E-Commerce.
You get everything you need to know with our easy-to-understand
instruction that takes you step by step through the basics of
e-commerce. Here is a preview of what you will learn:
General Education Courses (15 Credit Hours)
Applied Business Math (MH101 - 3
credit hours) — Gain a solid foundation of business math and basic statistics.
Apply these skills in real-world workplace scenarios.
Business Communications (EN110 -
3 credit hours) — Develop
skills for effective written communication. You’ll learn
to produce clear, effective, audience specific documents.
Business Fundamentals (BS100 - 3
credit hours) — Explore
the exciting world of business with this program overview. Discover
the many careers—and lucrative income—that await you.
From accounting executives to top managers, you’ll learn
about the many career opportunities available to college grads.
Career Development Strategies
(GE200 - 2 credit hours) — Get
your career moving! Improve your interview techniques and create
a top-notch resume. This course will teach you everything you
need to land a great job and kick-start your career.
Success Strategies (GE102 - 1
credit hours) — Your
first course introduces you to McKinley College and the world
of distance learning. You’ll learn proven strategies for
success as an independent learner. In addition, discover how to
access the many facets of McKinley College and meet the faculty
and staff.
Workplace Psychology (PY110 - 3
credit hours) — Discover
the intricacies of social psychology. You’ll learn how personality
traits, biology, health, stress, and psychological disorders affect
human behavior in the workplace.
Core Courses (52 Credit Hours)
Business Law and Ethics (BS200 -
3 credit hours) — Study laws that affect
business operations. Learn how business ethics and
social responsibility shape the business environment.
Additionally, you’ll gain an overview of the
U.S. legal system.
Computer Applications (CS100/101
- 3 credit hours) — Discover the fundamentals
of computers, including hardware and software
concepts, as well as networking and Internet terminology.
Apply your skills using Microsoft® Word,
PowerPoint and Excel.
Consumer Behavior (MK120 - 3
credit hours) — Investigate consumer
behavior as you discover how products and marketing shape people's identities. Apply your skills to real-world scenarios of consumer behavior, including psychological, social, economic and political foundations in consumer activities.
E-Commerce (BS260 - 3 credit
hours) — Discover the world of business on
the World Wide Web. Explore different e-business
models and strategies for engaging to solve such
problems.
The Economics of Business (BS140
- 4 credit hours) — This course introduces
you to microeconomic and macroeconomic theory.
Learn how money and financial systems affect
households, businesses and governments. Apply
the economic ideas of supply and demand, elasticity,
markets, interest and more to your life and the
business world.
Entrepreneurial Financing (BS270
- 3 credit hours) — This course introduces
you to the variety of financing options available to
entrepreneurs. Discover the pros and cons of each
option and learn how to select the financing model
that works best for you.
Entrepreneurship (BS240 - 3
credit hours) — Gain insight into the aspects of starting, acquiring
and operating a new business. Learn how to avoid common
problems that small businesses encounter; then discover strategies
to solve such problems.
Introduction to Accounting I
(AC101 - 3 credit hours) — The first accounting course walks
through the accounting cycle from journalizing
to closing the books. Apply the basics of bookkeeping
and accounting theory.
Introduction to Accounting II
(AC201- 3 credit hours) — This
course expands on the principles learned in introduction to
Accounting I. Take a closer look at the accounting cycle, explore subledgers and apply additional accounting techniques. Apply these skills to interpret and create financial statements.
Introduction to Management (BS120
- 3 credit hours) — Discover the four
principles of management: planning, organizing,
controlling and leading. Apply these principles to plan for
success on a company, department and personal
level.
Managerial Accounting (AC210 - 3
credit hours) — Explore operating statements,
balance sheets, cash flow statements and
statements of owner’s equity. Discover how
managers use financial statements and accounting
methods to analyze their business.
Marketing Principles (BS160 - 3
credit hours) — Here you'll learn to conduct customer
and competitor analysis. Discover how to attract
target markets for product, pricing, distribution
and promotional decisions.
Marketing Strategy (MK210 - 3
credit hours) — Discover strategies to build
and sustain a competitive advantage in the global
market. Define an organization's mission and goals,
framing organizational opportunities and product,
marketing and budgeting strategies. Learn brand
management identification and evaluate marketing
programs via case analyses.
Principles of Advertising (MK160
- 3 credit hours) — Discover fundamental
advertising and promotional principles. Study
economic, social and cultural roles of advertising,
as well as explore the global and national effects of
advertising. Analyze advertising media, prepare
advertising pieces and formulate advertising
campaigns.
Principles of Sales (MK200 - 3
credit hours) — Apply your marketing philosophy
with communication concepts to effectively
prepare and present a sales message. Discover the
importance of the sales function to organizational
success and examine the social, ethical and legal
issues in selling. Apply selling processes and
techniques—from prospecting to follow-up and
evaluation.
Small Business Management (BS210 -
3 credit hours) — Explore the life of
a small business owner. Synthesize your business,
accounting, marketing and human resources
knowledge and apply your skill to real-world
problems and opportunities. Create and refine a
business plan.
Strategic Internet Marketing
(MK280 - 3 credit hours) — Examine various ways
to promote banner ads, use customer profiles and
attract and maintain e-customers. Leverage the
Internet and other electronic media such as e-mail
advertising and search engine placement. Track
results with online surveys. Discover tactics to
close an online sale, as well as explore global challenges
confronting internet marketing, information
technology and the ability to create a competitive
advantage via electronic commerce.
 
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