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Entrepreneurship Course Listing
In as little as 16 months—or take longer
if you wish—you can earn your degree and
be ready to start making money in Entrepreneurship.
You get everything you need to know with our easy-to-understand
instruction that takes you step by step through the basics of
entrepreneurial management. Here is a preview of what you will learn:
General Education Courses (18 Credit Hours)
Applied Business Math (MH101 - 3
credit hours) — Gain a solid foundation of business math and basic statistics.
Apply these skills in real-world workplace scenerios.
Business Communications (EN110 -
3 credit hours) — Develop
skills for effective written communication. You’ll learn
to produce clear, effective, audience specific documents.
Business Fundamentals (BS100 - 3
credit hours) — Explore
the exciting world of business with this program overview. Discover
the many careers—and lucrative income—that await you.
From accounting executives to top managers, you’ll learn
about the many career opportunities available to college grads.
Career Development Strategies
(GE200 - 2 credit hours) — Get
your career moving! Improve your interview techniques and create
a top-notch resume. This course will teach you everything you
need to land a great job and kick-start your career.
Computer Applications (CS100/101
- 3 credit hours) — Learn
the fundamentals of computers, including hardware and software
concepts, as well as networking and Internet terminology. Apply the basics of Microsoft® Word, PowerPoint and Excel.
Success Strategies (GE102 - 1
credit hours) — Your
first course introduces you to McKinley College and the world
of distance learning. You’ll learn proven strategies for
success as an independent learner. In addition, discover how to
access the many facets of McKinley College and meet the faculty
and staff.
Workplace Psychology (PY110 - 3
credit hours) — Discover
the intricacies of social psychology. You’ll learn how personality
traits, biology, health, stress, and psychological disorders affect
human behavior in the workplace.
Core Courses (52 Credit Hours)
Business Law and Ethics (BS200 -
3 credit hours) — Apply your marketing philosophy with communication concepts to effectively prepare and present a sales message. Discover the importance of the sales function to organizational success, and examine the social, ethical and legal issues in selling. Apply selling processes and techniques—from prospecting to follow-up and evaluation.
Consumer Behavior (MK120 - 3
credit hours) — Investigate consumer behavior as you discover how products and marketing shape people’s identities. Apply your skills to real-world scenarios of consumer behavior, including psychological, social, economic and political foundations in consumer activities.
E-Commerce (BS260 - 3 credit
hours) — Discover the world of business
on the World Wide Web. Explore different e-business models
and strategies for engaging in transactions via Web sites.
The Economics of Business (BS140
- 4 credit hours) — This
course introduces you to microeconomic and macroeconomic theory.
Learn how money and financial systems affect households, businesses
and governments. Apply the economic ideas of supply and demand,
elasticity, markets, interest and more to your life and the business
world.
Entrepreneurial Financing (BS270
- 3 credit hours) — This course
introduces you to the variety of financing options available to entrepreneurs.
Discover the pros and cons of each option and learn
how to select the financing model that works best for you.
Entrepreneurship (BS240 - 3
credit hours) — Gain insight into the aspects of starting, acquiring
and operating a new business. Learn how to avoid common
problems that small businesses encounter; then discover strategies
to solve such problems.
Human Resources Management (BS150
- 3 credit hours) — Human Resources Management ramps up workplace psychology knowledge. Learn how managers find, hire, train
and manage employees. Discover methods for motivating and leading
employees.
Introduction to Accounting I
(AC101 - 3 credit hours) — This first accounting course walks you through the accounting cycle from
journalizing to closing the books. Learn the basics of bookkeeping
and accounting theory.
Introduction to Accounting II
(AC201 - 3 credit hours) — This
course expands on the principles learned in introduction to
Accounting I. Take a closer look at the accounting cycle, explore subledgers and apply additional accounting techniques. Apply these skills to interpret and create financial statements.
Introduction to Management (BS120
- 3 credit hours) — Discover
the four principles of management: planning, organizing, controlling
and leading. Apply these principals to plan for success on a company, department
and personal level.
Marketing Principles (BS160 - 3
credit hours) — Learn
to conduct customer and competitor analysis. Discover how to attract
target markets for product, pricing, distribution and promotional
decisions.
Marketing Strategy (MK210 - 3
credit hours) — Discover strategies to build and sustain a competitive advantage in the global market. Define an organization’s mission and goals, framing organizational opportunities and product, marketing and budgeting strategies. Learn brand management identification and evaluate marketing programs via case analyses.
Merchandise Planning and Control
(MK240 - 3 credit hours) — Discover and analyze real-world merchandising, planning and decision-making principles. Learn tactics for adjusting to continually changing conditions in the retailing environment. Discover strategies to effectively plan stock, evaluate competitive markets and forecast needs and pricing.
Principles of Advertising (MK160
- 3 credit hours) — Discover fundamental advertising and promotional principles. Study economic, social and cultural roles of advertising, as well as explore the global and national effects of advertising. Analyze advertising media, prepare advertising pieces and formulate advertising campaigns.
Principles of Sales (MK200 - 3
credit hours) — Apply your marketing philosophy with communication concepts to effectively prepare and present a sales message. Discover the importance of the sales function to organizational success and examine the social ethical and legal issues in selling. Apply selling processes and techniques—from prospecting to follow-up and evaluation.
Retail Management (MK220 - 3
credit hours) — Discover retail processes,
strategies and management for success in today’s
fast-paced market. Learn to manage retail operations,
analyze location and markets, handle merchandising,
promote products and review the overall retail
environment.
Small Business Management (BS210
- 3 credit hours) — Explore
the life of a small business owner. Synthesize your business, accounting,
marketing and human resources knowledge and apply
your skill to real-world problems and opportunities. Create and
refine a business plan.
 
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