Entrepreneurship Program Outline
In as little as four months–or take longer
if you wish––you can finish your first semester and
be ready to start making money in Entrepreneurship.
McKinley College prepares you to work for any type of business you choose.
You get everything you need to know with our easy-to-understand
instruction that takes you step by step through the basics of
entreprenuerial management. Here is a preview of what you will learn:
Semester 1 (16 Credit Hours)
Success Strategies—Your
first course introduces you to McKinley College and the world
of distance learning. You’ll learn proven strategies for
success as an independent learner. In addition, discover how to
access the many facets of McKinley College and meet the faculty
and staff.
Business Fundamentals—Explore
the exciting world of business with this program overview. Discover
the many careers—and lucrative income—that await you.
From accounting executives to a top manager, you’ll learn
about the many career opportunities available to college grads.
Workplace Psychology—Discover
the intricacies of social psychology. You’ll learn how personality
traits, biology, health, stress, and psychological disorders affect
human behavior in the workplace.
Applied Business Math—This
course provides an overview of business math and basic statistics.
It emphasizes workplace applications of math and statistics.
Introduction to Management—Discover
the four principles of management: planning, organizing, controlling
and leading. Learn how to plan for success on a company, department
and personal level.
Marketing Principles—Learn
to conduct customer and competitor analysis. Discover how to attract
target markets for product, pricing, distribution and promotional
decisions.
Also Included:
- Success Strategies DVD
- McKinley pen and hi-lighter pen
- McKinley Welcome Folder
- Leather organizer with cell holder
Semester 2 (15 Credit Hours)
Introduction to Accounting I—Your
first accounting course walks you through the accounting cycle—from
journalizing to closing the books. Learn the basics of bookkeeping
and accounting theory.
Computer Applications—Learn
the fundamentals of computers, including hardware and software
concepts, as well as networking and Internet terminology. You’ll
learn the basics of Microsoft® Word, PowerPoint and Excel.
Business Communications—Develop
skills for effective written communication. You’ll learn
to produce clear, effective, audience specific documents.
The Economics of Business—This
course introduces you to microeconomic and macroeconomic theory.
Learn how money and financial systems affect households, businesses
and governments. Apply the economic ideas ofsupply and demand,
elasticity, markets, interest and more to your life and the business
world.
Human Resources Management—The
Human Resources Management course builds off the workplace psychology
you learned in Semester1. Learn how managers find, hire, train,
and mange employees. Discover methods for motivating and leading
employees.
Consumer Behavior—Investigate consumer behavior as you discover how products and marketing shape people’s identities. Apply your skills to real-world scenarios of consumer behavior, including psychological, social, economic and political foundations in consumer activities.
Also Included:
- Professor Teaches Microsoft® Office Software
- Dictionary and thesaurus set
- McKinley pen and McKinley stickie notes
- How to Read an Operating Statement
- How to Read a Balance Sheet
Semester 3 (16 Credit Hours)
Entrepreneurship—This
course provides insight into the aspects of starting, acquiring
and operating a new business. You’ll learn about common
problems that small businesses encounter and discover strategies
to solve such problems.
Introduction to Accounting II—This
course expands on the principles you learne
d in introduction to
Accounting I. Take a closer look at the accounting techniques.
Learn how to read and create financial statements.
Managerial Accounting—Explore
operating statements, balance sheets, cash flow statements and
statements of owner’s equity. Discover how managers use
financial statements and accounting methods to analyze their business.
Principles of Advertising—Discover fundamental advertising and promotional principles. Study economic, social and cultural roles of advertising, as well as explore the global and national effects of advertising. Analyze advertising media, prepare advertising pieces and formulate advertising campaigns.
Small Business Management—Explore
the life of a small business owner. Synthesize your business, accounting,
marketing and human resources knowledge and apply
your skill to real-world problems and opportunities. Create and
refine a business plan.
Principles of Sales—Apply your marketing philosophy with communication concepts to effectively prepare and present a sales message. Discover the importance of the sales function to organizational success, and examine the social, ethical and legal issues in selling. Apply selling processes and techniques—from prospecting to follow-up and evaluation.
Also Included:
- McKinley Pen
- McKinley hi-liter
Semester 4 (14 Credit Hours)
Career Development Strategies—Get
your career moving! Improve your interview techniques and create
a top-notch resume. This course will teach you everything you
need to land a great job and kick-start your career.
advertising campaigns.
Business Law and Ethics—Apply your marketing philosophy with communication concepts to effectively prepare and present a sales message. Discover the importance of the sales function to organizational success, and examine the social, ethical and legal issues in selling. Apply selling processes and techniques—from prospecting to follow-up and evaluation.
Marketing Strategy—Discover strategies to build and sustain a competitive advantage in the global market. Define an organization’s mission and goals, framing organizational opportunities and product, marketing and budgeting strategies. Learn brand management identification and evaluate marketing programs via case analyses.
Merchandise Planning and Control—Merchandise Planning and Control - Discover and analyze real-world merchandising, planning and decision-making principles. Learn tactics for adjusting to continually changing conditions in the retailing environment. Discover strategies to effectively plan stock, evaluate competitive markets and forecast needs and pricing.
E-Commerce—Discover the world of business
on the World Wide Web. Explore different e-business models
and strategies for engaging in transactions via Web sites.
Entrepreneurial Financing—This course
introduces you to the variety of financing options available to entrepreneurs.
Discover the pros and cons of each option and learn
how to select the financing model that works best for you.
Also Included:
- Career Development Strategies DVD
- Career Starter Kit that includes resources, samples of
- Cover letters and resumes, a workbook and an organizer
- McKinley Pen
- McKinley Notepad
Speak with an Admissions Representative:
(866) 929-1079
|
